Be it for work or leisure, majority of avid Internet users prefer browsing using multiple devices – laptops, smartphones and tablets. The flexibility of working anywhere, anytime with any device and getting the work done is one of the greatest boons of modern technology. But what does this mean for businesses, especially those looking to expand their online presence? It’s simple – they have to make their website designs responsive so that users can seamlessly experience what you offer on multiple platforms.
Responsive Website Design
According to latest stats, nearly 53% web page views worldwide came from mobile internet users which simply reinstates what industry experts have been saying for a long time. You have to take responsive website design seriously. These are websites that are designed in such a manner that they can work seamlessly on any device and any screen size. In responsive designs, websites are designed to enhance user experience and make it more intuitive and gratifying, regardless of the device being used. When your website is responsive, every text and image should automatically switch to the device’s screen resolution, OS capabilities and browser configurations.
Importance of Responsive Website Design
There is no denying that responsive web designs are here to stay and the earlier you adapt, the better it is for your marketing goals. But if you are still unsure about the feasibility of this change or still don’t see the merits the following points would help you get a clearer picture.
- Fluid Designs –Think of how liquid can take the shape of the container which holds it. The idea behind responsive web designs is the same. A responsive website is fluid, allowing the content to freely fit into any screen regardless of size and resolution. Standardized grids help both images and text helps in this fluidity.
- Enriched User Experience – The ultimate purpose of a well-designed website is to attract users and in today’s marketing landscape, responsive websites are the best way to keep users happy. The fluid design allows users to seamlessly experience your website on their desktop, laptop, smartphone, tablet, and even Smart TVs.
- Cuts Development Costs – Looking from a strictly business point of view, responsive web designs means less expenditure on web development as you don’t need to build multiple websites for multiple devices. This is another major incentive why you must consider going responsive.
- Suits Google’s SEO Demands – Basically a responsive website is one single site working differently on multiple devices. This means that there is just one URL and same HTML coding which work on multiple devices. This makes it easy for search engine crawlers to index and organize content. And in one major algorithm update last year Google clearly signalled this change whereby responsive sites would find preference on search results. Another reason why going responsive absolutely makes sense.
- Helps in Analytics – Keeping track of how your website is performing is an important task and it can get difficult if you have multiple websites for the same business. But with a responsive website, you can track analytics, consolidate reports and review performance easily.
Responsive websites are the need of the hour. Their importance has already been felt by everyone and it’s time you adopt it and experience its advantages.